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Program Outline

Find all the program schedules dates, times and locations of all sessions here

Tuesday, 10 December 2024

5.pm
Conference Registration Begins
GIMPA Executive Conference Centre
6.pm
Welcome to Accra, evening reception
Forecourt of the GIMPA Executive Conference Centre

Wednesday, 11 December 2024

All Day
Conference Registration
GIMPA Executive Conference Centre
9.am
Arrival
GIMPA Executive Conference Centre
9.15am
Welcome: Professor Samuel K. Bonsu
GIMPA Executive Conference Centre
9.30am
Panel Session: Publishing Global South Research in Top Journals: Lessons, Opportunities and Challenges
Panelists: Professor Russell Belk, Professor Andreas Chatzidakis, Professor Sammy K. Bonsu, and Associate Professor Cynthia Akwei
Moderator: Associate Professor Charlene Dadzie
GIMPA Executive Conference Centre
10.15am
Morning Tea
GIMPA Executive Conference Centre

Session One

Session Chair: Associate Professor Cynthia Akwei

10.30am
Impact of crisis and the achievement of Sustainable Development Goals. Cynthia Akwei, Liverpool John Moores University, UK
GIMPA Executive Conference Centre
11am
Towards a framework for analyzing artificial intelligence adoption and its impacts: Insights from the ESG rating Industry Felipe Suárez Giri, Technical University of Madrid (UPM), Spain
GIMPA Executive Conference Centre
11.30am
Development Dilemmas: FDI versus International Market Entry in Ghana's Financial Landscape Richard Grover Baah, Ghana
GIMPA Executive Conference Centre
12pm
Panel Session: Policy- Theory Marriage
Panelists: Professor Kwaku Appiah-Adu, Senior Advisor, Office of VP; Dr Evans Aggrey-Darko, Head of Civil Service, Ghana
Moderator: Professor Samuel K. Bonsu
GIMPA Executive Conference Centre
12.45pm
Lunch
GIMPA Executive Conference Centre

Session Two

Session Chair: Professor Andreas Chatzidakis

1.45pm
Base of the Pyramid and Innovation: A Systematic Literature Review and Research Agenda
Louis Numelio Tettey, The University of Sydney, Australia
GIMPA Executive Conference Centre
2.15pm
"Looking Forward by Looking Backward: China’s Century of Humiliation and Global Trade
Russell Belk, York University, Canada"
GIMPA Executive Conference Centre
1.45pm
Your Uber Driver Helped You Do What? Conducting Field Research at the Intersection of Marketing and Consumption: Insights from the Global South
Charlene Dadzie, University of South Alabama, USA
GIMPA Executive Conference Centre
3.15pm
Afternoon Tea
GIMPA Executive Conference Centre

Session Three

Session Chair: Professor Andreas Chatzidakis

3.30pm
Consuming and Producing the Aesthetics of Care
Andreas Chatzidakis, Royal Holloway University of London, UK
GIMPA Executive Conference Centre
4.00pm
Redefining cultural touchpoints in Online Customer Journeys: Insights from the Nigerian context
Ng Blessing Otti, University of Stirling, UK
GIMPA Executive Conference Centre
4.30pm
The New Digital Ads and Consumer Response
Prabirendra Chatterjee, Cardiff University, UK
GIMPA Executive Conference Centre
5.pm
End of Day One
6.30pm
Gala Dinner
Rector’s Residence

Thursday, 12 December 2024

8.30am
Accra City Tour
Pickup: Fiesta Royale Hotel
12.30pm
Lunch
Laboma Beach
1.50pm
Return from Tour
Dropoff: GIMPA Executive Conference Centre
2pm
Film Session:
The Women's Market: The Struggle Against Corporate Power in a Women-Led Market in Ghana
Dropoff: GIMPA Executive Conference Centre
4pm
Afternoon Tea
Dropoff: GIMPA Executive Conference Centre
End of Conference

Friday, 13th December 2024

6.30am - 9.pm
Cape Coast/Elmina Castle Tour: Return Trip from Accra
Pickup: Fiesta Royale Hotel