The past few years have featured significant surprises for humanity: the COVID-19 pandemic that caused the world to recalibrate on various fronts, the fourth industrial revolution and its concomitant technologies that are fostering societal changes, dramatic reversal of the western-style liberal democratic order in Africa, wars in Ukraine, Gaza, and Sudan, among many others. The world is grappling with the impact of these events on peoples and the nature of global relations, while imagining the future of development. Capitalism has a way of attaching markets to each of these events. There is an urgent need to explore the relevant issues towards creating opportunities for enhancing human wellbeing. ICMD 2024 will provide a foundational platform for discussing these issues. The conference will mobilize diverse perspectives toward a better understanding of emerging trends in society and how they inform contemporary development processes and goals.

We seek to bring together traditional and emerging thoughts on the new era of markets and its connections to human development in all its forms. Historical and traditional treatments of marketing and development are welcome, but we also encourage perspectives that incorporate contemporary happenings into processes of development and efforts towards achieving the UN’s SDGs and AU’s Agenda 2063. Critical perspectives are particularly encouraged. Indeed, papers and special sessions may challenge the essence of taken-for-granted terms such as “development”, “markets” and “capitalism”, among others. Paper and panel submissions should be directed to one of the following tracks – identified in the cover letter. Ideas or topics that are not captured by the identified tracks may be submitted to Andreas Chatzidakis andreas.chatzidakis@rhul.ac.uk.

All submissions should be sent to the Conference Co-Chairs (icmd2024@gmail.com) as an email attachment in MS WORD FORMAT by June 30, 2024. All submissions must include a separate title page that indicates the names and affiliations of the authors/presenters. Papers must follow the JMM citation guidelines. ISMD 2024 is an in-person conference. Accepted papers and sessions will be presented in person. All presenting authors are required to attend the conference in person if accepted. The ten tracks identified above are by no means exhaustive. If you are having difficulty identifying the appropriate track for your submission, please contact the co-chairs for the track closest to your paper’s perspective. If your idea does not seem to fit any of the identified topic areas, please forward your submission to the special session track chair for advice.

Submission of Participation Intents

Individuals wishing to attend the conference without submitting/presenting a paper must submit a short written statement of interest. This statement should include: Name, e-mail, field/department, and institutional/organizational affiliation information, A brief statement on how your research or work is related to markets, marketing and development.

Publication Opportunity – JMM

Traditionally, ISMD conferences have made great efforts to create publishing opportunities for the best papers presented. The Journal of Macromarketing (JMM) is one of ISMD’s academic sponsors and has had a strong interest in the topic of markets and development since its inception in 1981. JMM encourages authors of the best and most relevant papers to submit developed versions of papers for publication consideration in the Journal. All papers will be subject to the standard reviewing protocol of the Journal. We hope that you will take this opportunity and put extra effort into your paper to make it suitable for publishing in JMM